Water scarcity and contamination

Published on : June 18, 2021

Water contamination and water scarcity are the most discussed points, and both are linked to each other. Reframing water scarcity as safe water scarcity is the right way to frame it.

Water is available everywhere, but there is still a shortage of pure fresh drinking water. It could be due to many factors, such as collapsed infrastructure and distribution systems, contamination, conflict, or poor management of water resources — it is clear that climate change and human factors are increasingly denying the right to safe water and sanitation.[1]

Water is a part of our day-to-day life. 70% of Earth’s surface is covered with water [2]. Asia has only 36% of available freshwater reserves with over 60% of the world population [4]– the result is that water has become a scarce commodity. Water pollution is another major concern, affecting the water supply and human health conditions.

Apart from water scarcity, another major issue is water pollution, affecting health. Only 31% of the sewage water generated in 23 major cities is treated, and the rest pollutes 18 major rivers in the country [2].

Poor sanitation, overuse of pesticides, and poor sewage management contribute to water pollution. [3] Did you know that 27% of the villages and about 4 to 6% urban population in India do not have access to clean drinking water? [2]

Safe water is our right so let’s ensure that we keep our families healthy with the promise of safe water. A.O. Smith RO Water Purifiers provide safe drinking water with 8-stage purification and a high recovery rate which aids in water conservation. Additionally, A.O. Smith models P7, P6, P5, Z9, Z8, X7+, and X8 provide secondary purification using the Silver Charged Membrane Technology (SCMT) with its electro adsorption process. So, you get the benefit of safe and healthy baby safe water.


1. Water scarcity- Addressing the growing lack of available water to meet children’s needs.
Available at https://www.unicef.org/wash/water-scarcity, accessed on 18 June, 2021

2. Water scarcity and security in India
Available at https://www.indiawaterportal.org/articles/water-scarcity-and-security-india, accessed on 18 June, 2021

3. Pesticides and Water Pollution
Available at https://www.safewater.org/fact-sheets-1/2017/1/23/pesticides , accessed on 18 June, 2021

4. Analysis of Demand and Supply of Water in India– Journal of environment and earth science Available at https://www.iiste.org/Journals/index.php/JEES/article/view/13993, accessed on 18 June, 2021

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